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Transform your conference and trade show strategy into a powerful revenue-generating machine! In this tactical guide, you'll discover:

Proven strategies for selecting the right events that align with your business goals

Insider tips for maximizing engagement, whether you're exhibiting or walking the floor

Cutting-edge techniques for leveraging multi-channel outreach before, during, and after the event

Data-driven methods to identify and prioritize your hottest leads

Expert follow-up tactics that turn fleeting connections into long-term customers