B2B Demand Generation for Trade Shows & Conferences
Conferences and trade shows are a goldmine for B2B demand generation. Outbound campaigns built around these events help you capture attention when decision-makers are most engaged and ready to act.
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Success is Built on Pre-Show Demand Generation and Post-Show Follow-Up
Connect with Decision Makers
No B2B demand generation channel rivals events for access to decision-makers. Outbound campaigns position you in front of them when their attention is highest.
Keep Momentum Alive
The event may end, but the demand it sparks doesn’t have to. Outbound follow-up keeps decision-makers engaged and steadily moving toward pipeline.
Turn Conversations into Pipeline
Most teams leave shows with badge scans, but little ROI. Our B2B demand generation engine ensures every interaction is qualified and converted into sales opportunities.
Prove and Maximize ROI
With event costs rising, leadership needs results. A key component of our B2B demand generation is helping you measure pipeline impact, so every dollar spent ties back to revenue.
Turn Every Conference and Trade Show Into a Lead-Generation Machine
Your B2B Demand Generation Engine for Trade Shows & Conferences
Starting at $1,500 per show
Events are the most lucrative demand generation channel in B2B, but only if you know how to leverage them. We handle the heavy lifting of pre-show prospecting and post-show follow-up, so every event fuels predictable pipeline.
Pre-Show Prospect Warming
We warm up your target accounts with outbound campaigns that build recognition and intent, so your reps walk in with meetings already in motion.
Outbound sequences (email + LinkedIn) crafted around the event and your ICP
Smart alerts that notify reps the moment prospects or accounts engage, so they can act fast
Event-specific messaging tests to surface what resonates before the show floor opens
Engagement dashboards that spotlight the accounts showing real intent, helping your team focus where it matters most
Post-Show Automated Follow Up
We deploy customized outbound sequences based on the conversations and data captured during the event, ensuring no opportunity slips away.
As the lights go out on the show floor, your follow-up is already underway
Smart prioritization from ShowScout data so your hottest opportunities get attention first.
Follow-up sequences draw directly from ShowScout notes, so every message reflects the conversation you had
Every interaction ties back to pipeline, giving you clear ROI from your event investment
Need help with your overall strategy or execution?
Our full-service prospecting automation bundle is your insurance policy for maximum ROI out of your next event.
Starting at $5,500
Our end-to-end solution identifies your top prospects in attendance, helps you maximize every interaction on the floor, and ensures no opportunity slips away post-show.
Targeted Prospect Identification. Source the perfect data for the prospects you’re targeting at the show–exhibitors, attendees, or speakers.
Starting Conversations. Launch multi-channel outreach to warm up prospects and start conversations before the show.
Amplify Your Message with Surround Sound. Make sure the prospects on your list understand the problem you are solving by surrounding them with highly targeted digital ads.
Maximize Success on the Floor. Get comprehensive training on how to leverage the ShowScout app to maximize your sales interactions on the show floor.
Seal the Deal. Seamlessly launch post-show follow-up—personalized for each prospect based on the actions captured in ShowScout.