A Startup Fractional CMO that Aligns Sales & Marketing to Accelerate Revenue
Hi! I’m Alison French, and my sweet spot is helping B2B startups scale revenue by bringing sales and marketing together.
After 20 years of building companies from zero to IPO, I know firsthand that growth stalls when these functions run in silos.
As a Startup Fractional CMO, I create one integrated growth engine that drives pipeline, accelerates revenue, and proves ROI to your team and your investors.
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If that’s what your startup needs, let’s talk.
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My Highlight Reel
My career has not followed the typical path. I’ve been the first marketing hire at companies that scaled to IPO, a founder building sales tech from the ground up, and an advisor guiding SaaS startups through growth and fundraising. The common thread: aligning sales and marketing to accelerate predictable revenue.
Founder @ LTO | Creator of ShowScout
Presently building a sales activation and accountability platform that helps B2B teams turn trade shows and conferences into predictable revenue.
Global VP of Marketing @ Nutritional Growth Solutions
Joined as employee #1 and helped scale from no product, brand, or revenue to an IPO on the ASX (A$24M) in three years. Owned product, operations, finance, sales, and marketing during the build.
Founding Investor & e-Commerce and Marketing Advisor @ PowerDot
Part of the founding team and ongoing marketing/e-commerce advisor. Efforts led to a successful exit to Therabody in 2022.
Founder | CEO @ Emerged, Inc.
Built a digital selling platform that automated prospecting and customer acquisition for med device and healthcare companies. Scaled to a $9M valuation.
Entrepreneur-in-Residence (Growth Lead) @ Allsmith
Served as Head of Growth for venture-backed B2B startups, guiding founders on sales and marketing strategy, campaign execution, and talent alignment.
Senior e-Commerce & Digital Marketing Manager @ DJO Global
Employee #1 at a startup that was acquired by DJO Global, the largest medical device company in the world. Scaled global e-commerce revenue 10x.
Why Your Startup Needs a Fractional CMO to Accelerate Growth
Hiring a Startup Fractional CMO isn’t about outsourcing advice—it’s about gaining an operator who has scaled companies from zero to IPO and understands exactly what it takes to align sales and marketing for growth.​
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If you’re ready to accelerate growth, let’s set up a call and I’ll walk you through how I can help as your Startup Fractional CMO.