Conference & Trade Show Marketing Strategy to Maximize ROI
Trusted by B2B sales teams, we deliver a comprehensive conference & trade show marketing strategy that captures leads, engages decision-makers, and proves ROI.
ShowScout Mobile App
It's more than a lead capture app—it’s sales activation
Ever left a trade show wondering if your team focused on the right buyers? ShowScout eliminates that uncertainty. Built to make your conference & trade show marketing strategy actionable, ShowScout equips sales teams with the tools to capture qualified leads and turn conversations into pipeline.
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With ShowScout, your team can:
Walk into shows with a targeted game plan using our customizable prospect directory
Plot the fastest route between target booths with intelligent routing
Document conversations instantly with voice memos and photos
Score opportunities in real-time to prioritize follow-up
Track your progress throughout the show
Sync everything seamlessly with your CRM​
No more badge scans, scattered notes, or missed follow-ups. Just a smarter lead capture app that transforms events into measurable ROI.
Custom-Curated Prospect Lists
Know Exactly Who to Target
Knowing who you are targeting is a critical component of a solide trade show marketing strategy. Shows rarely release attendee lists and provide only basic exhibitor information. Our custom-curated prospect lists change that dynamic, giving you a strategic advantage before the event even begins.
Instead of hoping to bump into the right people, you'll walk in knowing:
Exactly which decision-makers match your ideal customer profile
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Where to find them on the show floor (with booth numbers)
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How to reach them effectively (verified email, phone, and LinkedIn details)
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Why they're worth your time (complete firmographic data)
Transform that simple exhibitor list into a powerful prospecting tool with fresh, verified data that's ready for immediate action.
Done-For-You Trade Show Outreach
Your Insurance Policy for Trade Show ROI
Trade shows are a major investment—travel, booth costs, time away from the office. Our expert team ensures you maximize returns by handling all the critical outreach before and after the show.
While others hope qualified prospects walk by their booth, we ensure you're having the right conversations with the right people by:
Warming up prospects through personalized email and LinkedIn campaigns
Tracking responses and optimizing messaging in real-time
Launching automated follow-up sequences based on your show interactions
Keeping opportunities moving forward with proven nurture campaigns
Providing complete visibility into prospect engagement
This way you can focus on selling while our automated sequences maintain momentum with every prospect.
How Our Products Work Together
Think of it as your end-to-end trade show success system:
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ShowScout guides you to the right conversations and captures every valuable interaction
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Our verified prospect lists ensure you're targeting qualified decision-makers, not tire kickers
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Our outreach services build momentum before the show and maintain it long after
No gaps in your trade show strategy. Just a proven system for turning conversations into contracts.
Need help with your overall trade show marketing strategy?
Our full-service prospecting automation bundle is your insurance policy for maximum ROI out of your next event.​
Starting at $5,500
Our end-to-end solution identifies your top prospects in attendance, helps you maximize every interaction on the floor, and ensures no opportunity slips away post-show.
Targeted Prospect Identification. Source the perfect data for the prospects you’re targeting at the show–exhibitors, attendees, or speakers.
Starting Conversations. Launch multi-channel outreach to warm up prospects and start conversations before the show.
Amplify Your Message with Surround Sound. Make sure the prospects on your list understand the problem you are solving by surrounding them with highly targeted digital ads.
Maximize Success on the Floor. Get comprehensive training on how to leverage the ShowScout app to maximize your sales interactions on the show floor.
Seal the Deal. Seamlessly launch post-show follow-up—personalized for each prospect based on the actions captured in ShowScout.