About Us: Revolutionizing Trade Show Success with Sales Activation
At LTO, we’re on a mission to help B2B companies maximize ROI from trade shows and conferences by blending sales lead generation services with hands-on tradeshow consultant expertise.
Our Story
LTO was born from a powerful combination of tech innovation, deep industry experience, and a focus on sales lead generation services that elevate trade show performance. Our founder, Alison French, MBA, is not just an advocate for face-to-face interactions—she's a seasoned tech leader and CEO with over two decades of experience scaling businesses and driving revenue growth.
Alison's journey spans from building marketing teams for yacht brokerages to serving as a Co-Founder, CEO, and COO for several multi-million dollar tech startups. Her unique expertise lies in identifying market gaps and leveraging technology to create innovative solutions that drive business forward.
LTO Founder & CEO, Alison French
Throughout her career, Alison has consistently recognized the fundamental importance of face-to-face interactions in an increasingly digital world—an insight that shapes her approach as a tradeshow consultant helping B2B companies leverage in-person events to scale revenue. Her global experience, which includes hosting trade shows across North America, Europe, and Asia, has given her a unique perspective on how to blend cutting-edge technology with the irreplaceable value of face-to-face interactions.
As one of the few female CEOs and founders in the tech industry, Alison brings a fresh perspective to the B2B sales and marketing landscape—blending digital innovation with practical sales lead generation services that deliver measurable results Her ability to balance digital innovation with personal strategies has been key to her success, and it's this approach that forms the foundation of LTO's mission.
With the creation of ShowScout, our trade show lead capture app, Alison continues to lead innovation—reimagining how B2B companies approach trade shows by leaning into sales activation and accountability, supported by smarter sales lead generation services and expert tradeshow consulting. Her leadership in tech, combined with her passion for maximizing the potential of in-person events, positions LTO uniquely in the market to help businesses achieve unprecedented success in their trade show and conference strategies.
Our Mission
With AI rapidly evolving and transforming the B2B landscape, we’re redefining how sales and marketing succeed. Our mission is to help businesses maximize ROI from trade shows and conferences through a sales activation and accountability platform that keeps teams aligned, drives purposeful interactions, and turns every opportunity into measurable growth.
What We Offer
At the heart of our offerings is ShowScout, the sales activation and accountability platform that helps sales teams stay focused, aligned, and equipped to turn trade shows into measurable ROI. But we're more than just a tech company. We provide comprehensive strategies to help you:
Select the right trade shows for your business
Prepare effectively for each event
Maximize your impact on the show floor
Follow up strategically to turn connections into long-term relationships
Our approach combines smart technology with proven trade show strategy—keeping teams aligned, accountable, and focused so every event drives measurable growth.
The LTO Difference
What sets us apart is our deep understanding of both the tech world and the human element of business. We know that true success comes from balancing digital innovation with genuine personal connections. Whether you're exhibiting at a medical conference, sponsoring a community event, or navigating a bustling exhibit hall, we have the expertise to help you succeed.
Our Commitment
As a woman-led company in the tech industry, we're committed to fostering diversity and supporting other entrepreneurs, especially working mothers and military spouses. We understand the challenges of balancing a thriving career with family life, and we bring this perspective to all our client relationships.
Sales Lead Generation Services from a Trusted Tradeshow Consultant
Ready to take your trade show and conference strategy to the next level?
Our sales lead generation services and tradeshow consultant expertise help you harness the power of in-person events to drive measurable growth.
Schedule a call to see how we can turn your next event into real ROI.
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We provide sales lead generation services from a trusted tradeshow consultant who knows how to align teams and accelerate pipeline. By combining strategy, technology, and accountability, we help B2B businesses maximize ROI from every event and build a predictable path to revenue growth.
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Our approach goes beyond capturing leads — it’s about activating sales teams. With a focus on precision targeting, meaningful conversations, and systematic follow-up, we make sure every interaction at a trade show contributes to measurable outcomes.
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If your goal is to scale smarter and win more business, schedule a call today to see how our sales activation and accountability platform can transform the way you sell.
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